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Tommy Hilfiger

A responsive virtual retail experience led solo as front-end engineer, from Figma designs through KRPano integration, gamification, and AWS deployment.

0
Front-end engineer, sole ownership
Ownership
0%
Figma fidelity carried into production
Fidelity
0
Engagement layers: gamification, tracking
Engagement
Technology
ReactChakra UIKRPanoAWS
Tommy Hilfiger case study

The problem

Tommy Hilfiger needed a virtual retail experience that matched its brand precisely, with a single point of accountability for the front end rather than a build split across a larger team.

Our approach

We ran the front end as a single-owner build, translating Figma designs into React and Chakra UI components directly and integrating the resulting UI into the existing KRPano environment, rather than treating design and 3D integration as separate handoffs.

What we built

A responsive React and Chakra UI interface layered into the KRPano-based experience, with Google Tag Manager event tracking and gamification elements added to drive engagement. Deployment ran on AWS S3 and CloudFront, managed end to end by the same engineer who built the UI.

The outcome

The experience shipped with a single front-end owner from Figma to production, and the added gamification layer measurably increased engagement once tracking was in place.

Next

Have a system worth building right?

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DigiMith

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DigiMith

From idea to software that runs. A globally distributed senior studio, engineered to scale.

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